Economic Trends in PPC Competition and Costs per Click

Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.

3 Inspirational Digital Marketing Lessons You Can Learn from Non-Profits

Over the past few months, non-profits have pushed their marketing efforts into high gear. And we’re taking notice.

Why March Madness is a Golden Opportunity for Digital Marketing

Take a shot at the cross-platform, digital marketing mecca that is March Madness and you’ll be a marketing winner—without having to step onto the court.

How to Make Your E-Commerce Business Stand Out [Infographic]

8 in 10 Americans are online shoppers. Our latest infographic will help you figure out how you can make your e-commerce business stand out.

Perfect Search Media Internviews: Winter 2017 Part II

Already finished Part I of our Winter 2017 internviews and ready for Part II? We won’t keep you waiting any longer. Get to know Anushka, Lizzy, and Luke!

Perfect Search Media Internviews: Winter 2017 Part I

Two things are making this (almost over?) Chicago winter great. 1) The lack of snow. 2) Our fantastic team of Junior Analysts. Get to know our first set of winter interns.

How Machine Learning and Natural Language Processing Are Impacting Digital Marketing

Unfamiliar with machine learning and natural language processing? Time to get caught up. These new technologies will transform the digital marketing industry.

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