2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending more this year than last year. But

Team Member Spotlight: Mayank Mathur

At Perfect Search, our analysts have a knack for knowing account metrics. Search & Social Analyst Mayank Mathur also has a secret knack for knowing every single Friends episode title. Get to know Mayank in his team member spotlight.   1) What’s your favorite work task? What’s your most challenging work task?  My favorite work task

3 Ways to Diversify Your AdWords Account (And Improve Your Efficiency!)

Trying to improve your AdWords performance but you’re out of ideas or not sure where to start? Diversification is key.

How to Create an Easy Brand Style Guide For Your Business: Part I

When you don’t have a complete brand guideline, this shortlist will help you put together an easy brand style guide for your business. Part I includes a logo and color style guide.

Why You Need to Ace Digital Marketing for Higher Education [Infographic]

The education decision journey has gone digital. Check out our infographic that explains how prospective students are looking for higher education organizations and what you can do about it.

4 Tips to Make All Your Work Resolutions Come True in the New Year

It’s time to hit the ground running. Even if you haven’t made a dent in your other New Year’s resolutions (exercise is hard–trust me, I get it), it’s not too late to adjust your work habits.

The 6 Best Productivity Tools to Improve Your Team’s Efficiency

Ready to get more productive? We got you. Find out our 6 favorite tools for improving your workflow.

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