How to Master Micro-Conversions in SEO & PPC

Don’t forget about micro conversions. Even though purchases are often your ultimate goal, smaller touchpoints tell a powerful story about your users.

How to Ace the AdWords Quality Score

Your AdWords Quality Score is basically a report card that Google gives you. Here’s what goes into your score–and how you can improve it.

Call Off the Search: How to Block URLs From Search Engine Crawlers

Sometimes, it’s necessary to keep certain pages off a search engine results page (SERP) and hidden away in your domain. Is your world shattered yet?

How Your Enterprise Business Can Make the Most of a Digital Marketing Agency

It can be hard to balance your internal responsibilities and make sure you’re getting the most out of your agency relationship. I’ve compiled a few tips about how to make the most of your relationship with your digital marketing agency.

What You Need to Know About the Google Mobile-First Index

Earlier this month, Google announced a slow rollout to a “mobile-first index.” What does this mean? Don’t we already live in a mobile-first world?

Perfect Search Media Internviews: November 2016

‘Tis the season for a new installment of internviews. You know, interviews with our interns. Get to know our Junior Analysts Courtney Culligan and Joe Langhenry.

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