What’s Project Owl All About?
Project Owl isn’t J.K. Rowling’s latest addition to the Harry Potter universe. It’s Google’s latest effort to improve search quality and reduce the spread of inaccurate or misleading information.
A potential customer searching for “pizza delivery” exhibits different intent from someone searching “best pizza restaurants.” One signals immediate purchasing intent, while the other indicates browsing behavior. Yet businesses persist with uniform SEO strategies, missing opportunities to connect with ready-to-buy prospects. SEO investments require an additional focus: local search intent. Success in local search depends
Project Owl isn’t J.K. Rowling’s latest addition to the Harry Potter universe. It’s Google’s latest effort to improve search quality and reduce the spread of inaccurate or misleading information.
Don’t stress out over your next digital marketing phone interview. Instead of turning your cell on airplane mode, check out these 5 tips.
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After a two-year hiatus, Google has confirmed that it’s allowing emoji to appear in the SERP. What does this mean for your site? Let’s get our thinking face emoji on.
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Twitter isn’t just a source of iconic content. Companies are changing how they engage with the platform. If you think Twitter is going out of style, think again.