Shooting for Success: BEEFing Up Your Marketing Reporting Calls

To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes. 

As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.

Facebook Messenger Ads Have Arrived—Here’s What Your Business Needs to Know

Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention.

5 New Year’s Resolutions That I’m Doing—And You Can, Too!

Only 8% of people actually achieve their New Year’s resolutions. Most years I’m in the majority but this year has been different and I want to share my experiences with you.

Team Member Spotlight: Mayank Mathur

At Perfect Search, our analysts have a knack for knowing account metrics. Search & Social Analyst Mayank Mathur also has a secret knack for knowing every single Friends episode title. Get to know Mayank in his team member spotlight.   1) What’s your favorite work task? What’s your most challenging work task?  My favorite work task

3 Ways to Diversify Your AdWords Account (And Improve Your Efficiency!)

Trying to improve your AdWords performance but you’re out of ideas or not sure where to start? Diversification is key.

How to Create an Easy Brand Style Guide For Your Business: Part I

When you don’t have a complete brand guideline, this shortlist will help you put together an easy brand style guide for your business. Part I includes a logo and color style guide.

Why You Need to Ace Digital Marketing for Higher Education [Infographic]

The education decision journey has gone digital. Check out our infographic that explains how prospective students are looking for higher education organizations and what you can do about it.

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