Jim McMillen is a sales and marketing consultant with more than 30 years of experience. You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.
“The shift to mobile is no longer happening, or will happen—the shift to mobile has happened.”—from the Google AdWords blog. The search giant has spoken. Maybe it’s no surprise to those of us (present company included) who use their phones as a compass, restaurant guide, and a way to make it through the morning commute,
Penguin. Panda. Hummingbird. No, we’re not talking about the latest exhibitions at the zoo. We’re talking about Google’s search result ranking algorithms that crawl your web pages in order to rank them.
Content marketing. If you definitely feel like you understand “content” and you’ve got a firm grasp on “marketing,” but the two words combined stump you, read on.
Metadata. Sounds fancy, right? It seems like some sort of crazy technical code that only a senior web developer understands—but that’s not the case. No need to fret any longer, my fellow non-developers.
Whether you’re new to paid search and social advertising for your business or you’ve been in the game for a while, you should always think about the most important numbers to track. Study up on conversions now.
Big. News. Perfect Search Media is now a Google Premier Partner! We’ve been a Google Partner for a while now, but since Google rolled out their Premier Partner status, it was time for an upgrade.
