Team Member Spotlight: Kayla Hammersmith
This month, we’re getting to know Kayla Hammersmith, Manager of Copywriting & Content Strategy. Read her spotlight now.
Economic Trends in PPC Competition and Costs per Click
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
How to Master Micro-Conversions in SEO & PPC
Don’t forget about micro conversions. Even though purchases are often your ultimate goal, smaller touchpoints tell a powerful story about your users.
How to Ace the AdWords Quality Score
Your AdWords Quality Score is basically a report card that Google gives you. Here’s what goes into your score–and how you can improve it.
Call Off the Search: How to Block URLs From Search Engine Crawlers
Sometimes, it’s necessary to keep certain pages off a search engine results page (SERP) and hidden away in your domain. Is your world shattered yet?
How Your Enterprise Business Can Make the Most of a Digital Marketing Agency
It can be hard to balance your internal responsibilities and make sure you’re getting the most out of your agency relationship. I’ve compiled a few tips about how to make the most of your relationship with your digital marketing agency.
What You Need to Know About the Google Mobile-First Index
Earlier this month, Google announced a slow rollout to a “mobile-first index.” What does this mean? Don’t we already live in a mobile-first world?