7 Clever Ecommerce Marketing Strategies for The Holidays 2024

The holiday season isn’t just busy—it’s make or break. Your competitors are pulling out all the stops, and if you want to stand out in the crowded market, you need to be smarter and more strategic. From Black Friday to Christmas, there’s a huge opportunity to drive sales, but it requires more than basic discounting

Perfect Search Media Internviews: Winter 2017 Part II

Already finished Part I of our Winter 2017 internviews and ready for Part II? We won’t keep you waiting any longer. Get to know Anushka, Lizzy, and Luke!

Perfect Search Media Internviews: Winter 2017 Part I

Two things are making this (almost over?) Chicago winter great. 1) The lack of snow. 2) Our fantastic team of Junior Analysts. Get to know our first set of winter interns.

How Machine Learning and Natural Language Processing Are Impacting Digital Marketing

Unfamiliar with machine learning and natural language processing? Time to get caught up. These new technologies will transform the digital marketing industry.

5 Common Social Media Mistakes New Companies Make

Don’t be that company with the cringeworthy tweets. If you’re just getting into social media marketing, here’s a primer to make you look like a pro.

Seize the Moment: Google’s Micro-Moments & Your PPC Strategy

To compete in the mobile-first world, businesses need to be present in the micro-moment. Discover 5 ways PPC can help you capitalize on them. 

CRO, UX, & A/B Testing: How to Improve Your Website’s Conversion Rates

Whether you’ve never heard of conversion rate optimization before or you’re a CRO fan like me, discover where your business should try to boost your conversion rates.

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