The Top Conversion Goals for Association Marketing Leaders

Starting a new marketing position with an association can be intimidating, even for leaders with plenty of experience. Learn more about the conversion goals your marketing plan must cover.

5 Lessons We’ve Learned From Working With Our Largest Client

Recently, Perfect Search hit a milestone. No, not the first game of paddle-less ping-pong played — although that was pretty cool. Playing ping-pong with just your hands is definitely a whole new breed of gameplay. Our milestone was that we recently began an engagement with one of our largest clients. As you might expect, we

Perfect Search Media Internviews: August 2016

Good news. Summer isn’t over yet—because you still haven’t read our August Internview! Meet Junior Copywriter DJ Oh. He loves music festivals, turkey legs, and don’t even get him started on Pulp Fiction. Get to know him and what surprises him about SEO copywriting now.

How to Optimize For Mobile In a New Mobile-First World [Infographic]

“The shift to mobile is no longer happening, or will happen—the shift to mobile has happened.”—from the Google AdWords blog. The search giant has spoken. Maybe it’s no surprise to those of us (present company included) who use their phones as a compass, restaurant guide, and a way to make it through the morning commute,

3 Google Algorithms That Will Make or Break Your Site Rank

Penguin. Panda. Hummingbird. No, we’re not talking about the latest exhibitions at the zoo. We’re talking about Google’s search result ranking algorithms that crawl your web pages in order to rank them.

What Is Content Marketing & How Can It Enhance Your Sales Funnel?

Content marketing. If you definitely feel like you understand “content” and you’ve got a firm grasp on “marketing,” but the two words combined stump you, read on.

The Beginner’s Guide to Mastering Metadata

Metadata. Sounds fancy, right? It seems like some sort of crazy technical code that only a senior web developer understands—but that’s not the case. No need to fret any longer, my fellow non-developers.

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