Perfect Search Media Internviews: November 2016
‘Tis the season for a new installment of internviews. You know, interviews with our interns. Get to know our Junior Analysts Courtney Culligan and Joe Langhenry.
Economic Trends in PPC Competition and Costs per Click
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
How Your Business Can Benefit from Google’s New Cross-Device Reports
The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.) Because there are so many touchpoints involved in the advertising process, tracking this beautiful data can be difficult. Within digital advertising alone, a consumer may view a YouTube ad
Team Member Spotlight: Ajay Pattani
It’s time to put a spotlight on Ajay Pattani, Perfect Search’s CEO & Founder. You may already know his obsession with white wine and ping-pong, but it’s time to learn something new.
The Overlooked Campaign: Digital Marketing in the 2016 Election
As the 2016 U.S. Presidential Election winds to a close (cue a collective sigh of relief), it’s safe to assume there will be many books written on the historic nature of this election season. 2016 has also been a momentous election for another reason, one that hasn’t been covered in the news or parodied by
How Your Business Can Capture the Magic of Q4
‘Tis the season to be jolly–and to take your business to the next level. The fourth quarter (October-December) provides an amazing opportunity for growth, particularly for e-commerce businesses.
Once Upon a Time: How PPC Numbers Tell Stories
If you had told me a couple of years ago that numbers could tell a story, I would’ve laughed…and questioned your sanity. In all seriousness, over the past few years, I’ve found myself being humbled by numbers.