The Power of Maximize Conversion Value Bidding in B2B Marketing

Maximize Conversion Value Bidding optimizes your Google Ads for B2B marketing. Explore how targeted actions can enhance your ad campaign ROI.

4 Reasons Why You Should Always Revamp Old Content

When’s the last time you checked up on your site’s old content? It’s not ancient history. Here’s why updating old content helps your site.

A Brand-New Outlook: The PPC Benefits of a Brand Campaign

Are you running a branded campaign for your business? If not, we’ve got some good reasons why you should change your mind.

How I Made Spending Time With Friends & Family a Top Priority

Our CEO Ajay revisits his 4 Pillars of Happiness. Are you making time for friends & family? Ajay is.

The Difference Between Local Doorway Pages & Quality Location Pages

What’s the best way to win localized search results? Stay away from duplicate, irrelevant local doorway pages. Look to one-of-a-kind “unicorn” content.

Team Member Spotlight: Kayla Hammersmith

This month, we’re getting to know Kayla Hammersmith, Manager of Copywriting & Content Strategy. Read her spotlight now.

How to Master Micro-Conversions in SEO & PPC

Don’t forget about micro conversions. Even though purchases are often your ultimate goal, smaller touchpoints tell a powerful story about your users.

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