Communication is key to working with a marketing agency, and reporting calls are a great way to review campaign performance and make informed decisions. But how do you know what approach is best for your business? Read on to discover the ideal frequency and length of reporting calls, how to plan extra time for special projects, and the importance of informative and useful dashboards and reports, and more.
If you’re an SEO analyst like me or you’re just savvy to the digital marketing world, you’re no stranger to the fact that Google has been quickly making huge changes to its search engine results page (SERP).
Remember when you started in Chicago (or New York City, or San Francisco, or Austin) as a tiny startup? Let’s say you were in an incubator for a while. Then you grew into official offices in River North. At first, the view of the Chicago River inspired you, but now you’re aching to reach new horizons. How about growing to a new city?
Get ready to develop your knowledge of business development and the kickball team with the best name (and potentially the worst performance). In this month’s Perfect Search team member spotlight, we’re focusing on our Senior Manager of Business Operations, Laura Cain.
Growing up, I was never a big reader. I credit my lack of reading as a child to my perfect vision and my athletic prowess. Later in life, my friends joked that I was the first individual to finish law school without ever having completed a full book. This may or not be true.
Let me set the stage here. Our office happens to have a lot of NBA fans. The other day, we were having a (heated) conversation about the state of the league. Because we’re advertising nerds, somehow our basketball conversations always work their way back around to PPC.
Let’s just pretend that the 2009 hit “Boom Boom Pow” by The Black Eyed Peas was really about desktop browsing. Truer words were never spoken by Fergie when it comes to your website. Desktop browsing is so 2000 and late.