Everything (!) You Need to Know About Expanded Text Ads
Whenever Google announces something major, the tech industry freaks out almost as much as the Hollywood industry spontaneously combusts when Taylor Swift gets a new bae.
6 Key Issues in Higher Ed PPC Ads
Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
3 Of The Most Well-Timed Social Media Marketing Campaigns
Timing is everything when it comes to making a lasting impression on social media users with increasingly shorter attention spans. Successful marketing wins over online audience with well-timed tweets, captivating photos and/or simple Vine videos.
4 Ways to Think Outside the Box & Find Brand-New Customers
Let’s be honest. Identifying your target client or customer isn’t easy. It sounds like it should be, but it’s not that simple.
Perfect Search Media Internviews: Summer 2016
A short list of things you’ve probably been anxiously awaiting: the new Ghostbusters reboot, the Red Line, and, of course, the new “JAsk Me Anything” series—where we ask our Junior Analysts (JA)..anything.
How Your Site Can Make The Most of Personalized & Local Search
The discrepancy between the Google Search Console stats and your own search is commonplace now. This is life in the era of personalized search results.
3 Killer Entry-Level Digital Marketing Interview Tips
Let’s face it. The digital marketing industry is much more competitive now than it was fifty years ago. (If you don’t understand why, I suggest looking up some information on the history of the internet). Suffice it to say, the competition is fierce in the digital marketing job hunt. People looking to make names