Keeping Up With the Coworkers: 4 Easy Ways to Stay Updated On Your Industry

Getting familiar with the technical skills of your coworkers can feel daunting—but it’s really not. Luckily for you, I’ve itemized the ways I approach learning about digital marketing even though I don’t work directly with the subject. Check them out below and try incorporating these strategies into your own workflow.

3 Key Google SERP Updates & How You Should Adjust

If you’re an SEO analyst like me or you’re just savvy to the digital marketing world, you’re no stranger to the fact that Google has been quickly making huge changes to its search engine results page (SERP).

How Paid Search Can Take Your Business to a New City

Remember when you started in Chicago (or New York City, or San Francisco, or Austin) as a tiny startup? Let’s say you were in an incubator for a while. Then you grew into official offices in River North. At first, the view of the Chicago River inspired you, but now you’re aching to reach new horizons. How about growing to a new city?

Team Member Spotlight: Laura Cain

Get ready to develop your knowledge of business development and the kickball team with the best name (and potentially the worst performance). In this month’s Perfect Search team member spotlight, we’re focusing on our Senior Manager of Business Operations, Laura Cain.

A CEO’s 7 Favorite Books on Entrepreneurship & Fulfillment

Growing up, I was never a big reader. I credit my lack of reading as a child to my perfect vision and my athletic prowess. Later in life, my friends joked that I was the first individual to finish law school without ever having completed a full book. This may or not be true.  

How the NBA Can Help You Fix Your Digital Advertising Accounts

Let me set the stage here. Our office happens to have a lot of NBA fans. The other day, we were having a (heated) conversation about the state of the league. Because we’re advertising nerds, somehow our basketball conversations always work their way back around to PPC.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.