The 5 Things You Better Be Doing Now in Your Responsive Search Ad Strategy

Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

Your Complete Guide to Vetting a Digital Marketing Agency

Deciding what digital marketing model is right for your business can be incredibly difficult and time-consuming. It’s hard enough for me to pick out an outfit in the morning when I’m half –asleep, so I get it. It’s important to remember that there is no one-size-fits-all solution.

A Crash Course in Google Shopping

So, you’ve decided to take on Google Shopping. Whoo! With this next step, you’re now on your way to growing your business. Before you dive in, read these tips to help you get acclimated.

How Facebook & Twitter are More Similar than Ever Before—and What That Means for Social Media

With more and more features updating Facebook and Twitter every few months, it’s clear that the platforms want to move far beyond their original missions. In fact, it seems as if both Facebook and Twitter are striving to become the one all-encompassing social media platform to end all platforms. And yet, by doing so, they’re becoming more and more similar to each other.

3 Steps to Successfully Set Up Event Goals on Your Site

To truly understand how visitors are using your website you need to be taking advantage of Google Analytics’ events tracking feature. In my opinion, an event is most complicated Analytics goal to set up, which causes many users to shy away from them. Never fear!

Maximize Your Low-Budget AdWords Campaign in 6 Easy Steps

So your Google AdWords campaign is maxing out daily due to a small budget. You’re worried about costs and can’t increase your budget any further. Where do you go from here?

The Lowdown on Linking: Making the Most of Internal Links

Although Google’s algorithms are far more complicated today, links still matter. They might not matter quite as much as they did ten years ago, but they’re still an essential component of any SEO strategy.

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