What Is Content Marketing & How Can It Enhance Your Sales Funnel?
Content marketing. If you definitely feel like you understand “content” and you’ve got a firm grasp on “marketing,” but the two words combined stump you, read on.
6 Key Issues in Higher Ed PPC Ads
Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
The Beginner’s Guide to Mastering Metadata
Metadata. Sounds fancy, right? It seems like some sort of crazy technical code that only a senior web developer understands—but that’s not the case. No need to fret any longer, my fellow non-developers.
Your Foolproof Guide to AdWords & Facebook Conversions
Whether you’re new to paid search and social advertising for your business or you’ve been in the game for a while, you should always think about the most important numbers to track. Study up on conversions now.
Perfect Search Is Now a Google Premier Partner
Big. News. Perfect Search Media is now a Google Premier Partner! We’ve been a Google Partner for a while now, but since Google rolled out their Premier Partner status, it was time for an upgrade.
Team Member Spotlight: Rachel Lehn
Could you describe your job to someone from the Wild, Wild West? Unless you work in a saloon, we bet it might be tough. Still, our Business Development Associate Rachel Lehn pulls it off—and includes a cow pun. Read on to find out her business development tips and, of course, that cow pun. 1)
Pokémon Go: The Giving Tree of Marketing Opportunities
Pokémon Go is doing weird things to me. I’m walking around town for hours with my friends to catch imaginary monsters on the weekend. I’m purposefully taking longer routes back home from work to pass as many PokéStops as I can. I’m burning through my cell phone data in record time. The other day I