4 Ways to Think Outside the Box & Find Brand-New Customers
Let’s be honest. Identifying your target client or customer isn’t easy. It sounds like it should be, but it’s not that simple.
5 Enrollment Boosting Tips for Higher Education Ad Campaigns
Higher education marketing presents unique challenges. Learn essential tips on optimizing your campaign and increasing enrollments for your school.
Perfect Search Media Internviews: Summer 2016
A short list of things you’ve probably been anxiously awaiting: the new Ghostbusters reboot, the Red Line, and, of course, the new “JAsk Me Anything” series—where we ask our Junior Analysts (JA)..anything.
How Your Site Can Make The Most of Personalized & Local Search
The discrepancy between the Google Search Console stats and your own search is commonplace now. This is life in the era of personalized search results.
3 Killer Entry-Level Digital Marketing Interview Tips
Let’s face it. The digital marketing industry is much more competitive now than it was fifty years ago. (If you don’t understand why, I suggest looking up some information on the history of the internet). Suffice it to say, the competition is fierce in the digital marketing job hunt. People looking to make names
Team Member Spotlight: Justin McIntyre
Ever wondered what it’d be like to do digital marketing for *any* client in the world (or outside this world)? Our Director of SEO & Content Justin has. And he has a pretty magical answer.
Why Your Business Needs to Convert (!) to Conversion Tracking
Thanks to conversion tracking, it’s possible to pinpoint exactly what a customer does after he or she clicks on one of your website’s ads. Definitely can’t do that with billboards, huh?