Components of a Successful Marketing Agency Reporting Call

Communication is key to working with a marketing agency, and reporting calls are a great way to review campaign performance and make informed decisions. But how do you know what approach is best for your business? Read on to discover the ideal frequency and length of reporting calls, how to plan extra time for special projects, and the importance of informative and useful dashboards and reports, and more.

5 Awesome A/B Testing Ideas to Boost Your E-Commerce Conversions

Have you ever gone online shopping, only to find out that you can’t find the checkout button?  Maybe you’ve looked through photos of products and found them unappealing? If done poorly, these seemingly simple elements of a website make any e-commerce site lose conversions. Fortunately, A/B testing allows e-commerce sites to test various aspects of

Why Brilliant Design Makes Your Banner Ads More Effective

If you’re an avid internet user (and let’s be honest, who isn’t?), you’ve probably gotten annoyed by ads badgering you everywhere. They’re in the margins of every site you visit, they pop up at you unexpectedly, and they’re on your Facebook and Twitter feeds. Most of the time you try to pretend they aren’t there–but

Perfect Search Media Internviews: Spring 2016

Finally. It’s springtime. And you know what that means. No, not finally venturing outdoors for more than twenty minutes for the first time in months. Although, yes, that’s pretty great, too. With the new season comes a new installment of the “internviews.”

Your 6 Tips to Excelling at PPC for Higher Education

Enter 2016. Your college application days are probably long past and the Internet has made the gap between educators and students smaller than ever before. With the Internet revolution, education institutions can reach their prospective students much faster.

How to Master Higher Education Marketing: Why It’s Time to Go Digital

While family and friends may have been the main influences in your decision, students today are increasingly turning to Google to inform their decision about higher education. Thus, educational institutions are increasingly investing in digital strategies to engage potential students.

The 6 Most Common Site Migration Mistakes (& How to Avoid Them!)

Working in SEO, I’ve learned that few events cause as many problems for a business as launching a new site does. Your new site may increase user engagement and your conversion rate, but if you ignore SEO considerations you’ll often see a drop in your SERP rankings and organic traffic.

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