The 5 Things You Better Be Doing Now in Your Responsive Search Ad Strategy

Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

How to Set Up 4 Awesome Advanced Google Analytics Segments

Webmasters, SEOs, developers, and digital marketers alike rely on marketing metrics to gauge anything from content efforts to e-commerce revenue. For those that are new to Google Analytics, the sheer amount of data can be daunting. Fear no more!

I Want It That Way: The Importance of Custom Images for Your Site

Have you heard? Custom images and illustrations are on the rise this year; they’re even one of the biggest web design trends in 2015 and 2016. Find out how to transition away from stock photos and to images that reflect your brand.

3 Extreme(ly Entertaining) Content Marketing Mistakes to Avoid

Growing up, we’re always taught that it’s important to learn from our mistakes. Sometimes, it’s better to save yourself the trouble and learn from the mistakes of others. Check out these real life content marketing mistakes, ranging from “oopsie daisy” to full-on, slow-motion train wreck.

Team Member Spotlight: David Feldbaum

Eager to learn more about a day in the life of a Perfect Search SEO & Search Advertising Analyst? You’re in luck. This month, we’re talking to David Feldbaum, Perfect Search’s very own expert in flexibillity.

4 Tips for Developing & Maintaining Healthy Mentorship Relationships

Over the years, I’ve been fortunate enough to have both formal and informal mentors in my life. It’s an incredible way of acquiring insights into your own goals and business practices, building your professional network, and gaining all kinds of experience.

Everything You Need to Know About the New Google SERP Layout

Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard.

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