2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending more this year than last year. But

Investing in SEO? Things to Remember

When trying to understand SEO, one of the biggest difficulties is that it’s both practical and theoretical. As a search engine optimizer, it’s my prerogative to come up with strategies and tactics that I know by experience have proven to work.

Prepping Your PPC Strategy for the Holidays Yet? You Should Be!

There might not be snow on the ground yet, but now is the perfect time to start preparing for the holiday rush.

Reciprocal Links: Are They Worth It?

Many Digital Marketing companies raise a red flag when the word ‘backlinking’ is uttered. However, the reality is that backlinking strategies are not always black and white. Reciprocal links represent the gray area.

Top 5 Tips for a Modern Web Design

We all know that technology is constantly changing – sometimes it changes so fast that for consumers it can be difficult to keep up. But for designers and developers, this dynamic landscape is what lays the groundwork for trends and new ideas within the design and development world as we attempt something fresh, innovative, and

New Chrome Extension Makes In-Page Analytics Even Easier

Being a newcomer to the world of SEO, I’m finding that staring at rows of data within Google Analytics can be hard to relate back to how users actually navigate a website. In the past, I’ve opened the website I’m working on in one window while I try to decode a user’s navigation patterns in

5 Social Media Stats that Prove the Benefits of Social Media Marketing

As a social media marketer, it can be frustrating to hear others say that social media offers no business value. Some people may not believe that engagement or social interactions can lead to an increase in sales. Others may see social media marketing as a channel that only works for companies who target millennials and 

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