Recently, many of our clients and our team have been really interested in perfecting call tracking, by testing providers and manually using numbers on landing pages. The difficulty is that many factors have to occur to make phone tracking show enough statistically significant data to actually improve account performance.
Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated. Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on the table. Let’s uncover the influence of author bios on E-E-A-T and its role in maximizing SEO potential.
While sites are commonly penalized for using black hat SEO tactics, there are also many instances when people are completely unaware of the problems that are hurting their rankings. Here are some of the mistakes you should avoid to stay in Google’s good graces:
Keeping up with trends in the digital marketing industry may not be on your agenda, but consider the following steps to enhance your online presence, gain more followers, increase revenue, and build brand awareness.
A common struggle most PPC advertisers face is tracking phone calls and showing the FULL value of their PPC campaigns. Now, website call conversion tracking is going to be a game changer for businesses whose primary conversion is phone call leads. All you need to do is add a piece of code provided by Google around the phone number on your webpage.
A key performance indicator is a metric that you should pay close attention to because it greatly impacts other things like revenue and potentially profit. It’s important to know and understand the three metrics that have the greatest impact for e-commerce businesses.
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