How Author Bios Add E-E-A-T Signals to Blog Posts

Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated. Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on the table. Let’s uncover the influence of author bios on E-E-A-T and its role in maximizing SEO potential.

The Rise of Photography and Typography on the Web

A good website starts with good photography. It allows for a company to showcase its brand in an extremely visual (and often unexpectedly artistic) way, and for people to connect with the brand on a more personal level. The biggest trend lately is the pairing of concise typography with strong, unique images for homepages. This

Infographic: 3 Tips to Increase Organic Traffic

Check out this info-graphic that visualizes the 3 tips to increase organic traffic for beginners.

Models of Service in Digital Marketing

While there are various options to meet your digital marketing needs, there are often trends across industries and company size. All 3 models have significant strengths and weaknesses, but ultimately the greatest cost is opportunity cost – you need to get it done or fail at doing so quickly enough!

5 Content Marketing Tips

With Google constantly improving its search algorithms, content marketing has never had as great of an impact as it does today, because we know at the end of the day that search engines will always value quality content. Here are a few tips to get you going in the right direction.

A Beginner’s Guide to A/B Testing

A/B testing is a way to compare your original page (your “A” page) against one or more alternative versions of the page (your “B” “C” etc. pages.) A/B testing allows you to randomly assign visitors to your test pages, which means that you can actually run statistical analyses on the way they interact with each

Investing in SEO? Things to Remember

When trying to understand SEO, one of the biggest difficulties is that it’s both practical and theoretical. As a search engine optimizer, it’s my prerogative to come up with strategies and tactics that I know by experience have proven to work.

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