Top of Funnel Marketing: Why You Can’t Cut Spend on Ads That Don’t Immediately Convert

Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

What is Shodan Search Engine?

Shodan, created by John Matherly about 3 years ago, is a computer search engine that crawls the internet’s back channels for servers, printers, webcams, security cameras and everything else that connects through the internet.

How to Create a Google AdWords Account

Before creating an adwords account you must have three things: an appealing, well-structured website, a manageable and sustainable budget and clear, realistic goals. Can your website turn a visitor into a consumer? How much can you afford to spend per day, per week, per year?How much you are willing to spend per conversion or sale?

6 Marketing Benefits of Facebook’s Graph Search

The January 15th announcement of Facebook’s new Graph Search bears exciting opportunity for enhanced marketing opportunities for businesses. Facebook has always been a closed site, meaning users can only interact with those within their friend circle. Facebook’s search limited people from meeting other users, discovering new places, and learning about other brands. Graph Search brings

3 Best Local SEO Tips to Reach New Customers

Local SEO marketing is vitally important to the success of any local business, big or small. Whether you are selling services or products, the best way to attract new customers in 2013 is through Google. As a search marketing professional, I have seen local businesses reach new consumers, expand services and increase revenue from a

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