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Drew Gorenz

three plastic bottles on a video graphic
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September 28, 2018

Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.

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January 31, 2018

Don’t let writer’s block get the best of you. Want to keep your Facebook ad copy fresh and engaging? Try something new.

Drew Gorenz's picture
November 2, 2017

There’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed over in Psych 101, it has real-world consequences—especially in the e-commerce industry.

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July 20, 2017

Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in. Find out how you can use Posts on Google to promote your business.

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March 21, 2017

It’s already difficult to compete against the endless stream of rival search results fighting for the same keywords on Google and Bing, but you also need to ensure that you don’t compete against yourself.

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RT : How to Implement a National Tracking Strategy by The Moz Team

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You might have stellar search ad copy--but you need to have a stellar landing page to back it up, too.

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Seems like people got some pretty good holiday gifts this year. Holiday shopping revenue increased 16.5% from 2017…

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SEO and UX are *so* closely related--especially in 2019. Our Director of SEO & Content Justin has 5 suggestions for…

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Wishing Nicole, our Manager of HR & Employee Engagement, a very sweet birthday! Thanks for the adora…

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Really enjoying the meditation webinar from and right now! Mindfulness seriously changes the game.

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Wishing Search & Social Analyst Drew a very happy belated birthday! Thanks for matching your outfit with your Hawai…

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RT : What Happens When SEO and CRO Conflict? By

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Our Monday mood. (Luckily, we have a formidable snack collection to obsess over IRL.)

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New year, new Perfect Search team member spotlight. Say hey to SEO & Content Analyst Ella!

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RT : Google emphasizes ‘Message this business’ in new local search test by

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Wishing a very happy one-year workiversary to Search & Social Analyst Max! Grateful for your knowledge on all thing…

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While we're looking ahead to what 2019 will bring, here's a throwback to our favorite "Year in Review" compilations…

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Making your website to-do list for the new year? Manager of SEO & Content Stephanie Castillo has some mobile-specif…

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Take a break from planning your ideal New Year's Eve and check out this roundup of the biggest SEO updates in 2018.…

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RT : Getting the Most out of Google Chrome for Technical SEO via

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Loved this conversation! So great chatting with everyone. And now, time to enjoy some Christmas cookies. Happy holidays!

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Definitely not boring! Original, valuable, engaging content is the opposite of boring.

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A6: Ugh, so many things! Definitely more of an emphasis on longer promotion calendars, building new partnership opp…

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Sounds like a great combo to cover all bases!

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A5: Like we mentioned in our last answer, we're really into performing answer box opportunities audits for clients…

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Basically we've definitely come to the conclusi…

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Never underestimate the power of brainstorming!! Whenever we get together as a team, we generate *so*…

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A4: For a paid tool, we like . It features really cool tools that allow us to get insights into answer b…

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1mo

Basically identical answers! Great minds :)

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Great point! A lot of people send out mass emails for content marketing partnerships and just see what…

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A3: Quick note--nothing is a guarantee! But these 3 elements do help. 1) Keyword research 2) A truly unique, valuab…

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So true! Truly successful content marketing is about striking a balance between great writing and grea…

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Yep! Basically all things content marketing are *not* one-and-done tasks. There's alwa…

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