Drew Gorenz

Senior Analyst, Search & Social Advertising

  • Favorite Summer Activity: Free concerts in Millennium Park
  • Most Embarrassing Moment: Crying at his 5th grade birthday party
  • Country He’d Like to Live in: Spain
  • Superpower of Choice: Mind-reading

Are You Competing With Yourself on Google? Here’s How to Fix That

The digital marketing landscape is competitive enough as it is. It’s already difficult to compete against the endless stream of rival search results fighting for the same keywords on Google and Bing, but you also need to ensure that you don’t compete against yourself.

Four Tips to Improve Your Facebook Ads in 2019

With total U.S. digital ad spend overtaking television for the first time in 2017 and social media ad spend accounting for 25% of all digital advertising, it’s important to make sure your ad spend on Facebook and Instagram is being used to its full potential.

How to Use Slideshow Facebook Video Ads to Elevate Your Advertising

Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.

5 Ways to Spice Up Your Business’ Facebook Ad Copy

Don’t let writer’s block get the best of you. Want to keep your Facebook ad copy fresh and engaging? Try something new. These 5 unconventional tips might just increase your CTR, conversions, and get your business some sweet, sweet likes.

Why Social Psychology Can Boost Your E-Commerce Advertising Strategies

There’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed over in Psych 101, it has real-world consequences—especially in the e-commerce industry.

Why Your Business Should Test the New Posts on Google Feature

Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in.

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