Emily Lutz

Director of Strategy

  • Favorite Summer Activity: Hiking in forest preserves
  • Superpower of Choice: The ability to fly into rarely traveled areas and photograph wildlife
  • Go-To Ice Cream Flavor: Chocolate brownie
  • Favorite Movie: Rent

What’s New with Google Shopping Campaigns?

Recently, Google announced the rollout of a new type of automated AdWords Shopping Campaigns. This is an exciting change for an essential platform that many e-commerce businesses rely on.

Always Be Testing: How Useful are Google AdWords Drafts and Experiments?

Always be testing. That should be every digital marketer’s motto. After all, almost every part of digital marketing can be tested, from A/B testing landing pages to ad copy to the way you structure accounts and bid on keywords. And, with new tools and techniques, as well as the rise of automation …

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