Emily Lutz

Director of Strategy

  • Favorite Summer Activity: Hiking in forest preserves
  • Superpower of Choice: The ability to fly into rarely traveled areas and photograph wildlife
  • Go-To Ice Cream Flavor: Chocolate brownie
  • Favorite Movie: Rent

Everything You Need to Know About Competition in Google Ads

Competition on Google has risen over the years as more companies invest in Google Ads. If your business is in a competitive field, you’ll want to make sure that your ads on Google show first, on top of your competitor ads. Click through rates on your ads can decrease by up to 2% between the first …

Google Search Ads Are Now in YouTube Search Results

Beginning in mid-November 2018, YouTube started showing some Google Search text ads in their search results for campaigns that were opted into showing on Search Partners. At SMX West, Google announced this change officially. In other words, YouTube is now incorporated into the Search Partners ad …

What’s the Deal with the YouTube TrueView for Action Campaign?

The YouTube TrueView for Action campaign type was released from beta in 2018. Unlike earlier YouTube video campaigns, this campaign type was specifically created to send people from YouTube to a landing page on your website. While bidding in other campaigns centered around views of your ads, …

Your Guide to Google Analytics’ New Cross Device Tracking and Reporting

Recently, Google officially announced that it’s rolling out new cross device tracking capabilities and reports to all accounts in the next few weeks.

What’s New with Google Shopping Campaigns?

Recently, Google announced the rollout of a new type of automated AdWords Shopping Campaigns. This is an exciting change for an essential platform that many e-commerce businesses rely on.

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