Your Guide to YouTube Advertising
YouTube is a growing ad platform with increasing importance to advertisers across all types of businesses.
Emily Lutz
Director of Strategy
- Favorite Summer Activity: Hiking in forest preserves
- Superpower of Choice: The ability to fly into rarely traveled areas and photograph wildlife
- Go-To Ice Cream Flavor: Chocolate brownie
- Favorite Movie: Rent
How to Build Successful E-commerce Ads on Facebook
We know that Facebook Ads can be a useful tool to find new customers for your e-commerce business. But have you considered how commerce ads on Facebook could increase your brand awareness, promote events, and upsell or re-sell your current customers?
How to Pivot Your Marketing Strategy During COVID-19 (Coronavirus)
The outbreak of the COVID pandemic and the subsequent lockdown of many businesses, schools, and facilities led to a radical change in the advertising landscape starting in March 2020.
How to Use Paid Search to Capture Customers
Paid search ads are still the best way to capture people who already have an interest in the product or service that your business provides. There are many benefits to using search advertising, including getting quick results and traffic to your website, building brand awareness, and capturing …
How to Spice Up Your WFH Routine
Most of us have now been working at home for about seven weeks (maybe a little longer or shorter depending on the state or country in which you live). Maybe you are starting to get bored with your home office setup and your routine? Some of you may miss your social life in the office. Work time …
Everything You Need to Know About Competition in Google Ads
Competition on Google has risen over the years as more companies invest in Google Ads. If your business is in a competitive field, you’ll want to make sure that your ads on Google show first, on top of your competitor ads. Click through rates on your ads can decrease by up to 2% between the first …