Emily Lutz

Director of Strategy

  • Favorite Summer Activity: Hiking in forest preserves
  • Superpower of Choice: The ability to fly into rarely traveled areas and photograph wildlife
  • Go-To Ice Cream Flavor: Chocolate brownie
  • Favorite Movie: Rent

Did You Know Google Text Search Ads Are Now in YouTube Search Results?

Beginning in mid-November 2018, YouTube started showing some Google Search text ads in their search results for campaigns that were opted into showing on Search Partners. At SMX West, Google announced this change officially. In other words, YouTube is now incorporated into the Search Partners ad …

What’s the Deal with the YouTube TrueView for Action Campaign?

The YouTube TrueView for Action campaign type was released from beta in 2018. Unlike earlier YouTube video campaigns, this campaign type was specifically created to send people from YouTube to a landing page on your website. While bidding in other campaigns centered around views of your ads, …

Your Guide to Google Analytics’ New Cross Device Tracking and Reporting

Recently, Google officially announced that it’s rolling out new cross device tracking capabilities and reports to all accounts in the next few weeks.

What’s New with Google Shopping Campaigns?

Recently, Google announced the rollout of a new type of automated AdWords Shopping Campaigns. This is an exciting change for an essential platform that many e-commerce businesses rely on.

Always Be Testing: How Useful are Google AdWords Drafts and Experiments?

Always be testing. That should be every digital marketer’s motto. After all, almost every part of digital marketing can be tested, from A/B testing landing pages to ad copy to the way you structure accounts and bid on keywords. And, with new tools and techniques, as well as the rise of automation …

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