Emily Lutz

Director of Strategy

  • Favorite Summer Activity: Hiking in forest preserves
  • Superpower of Choice: The ability to fly into rarely traveled areas and photograph wildlife
  • Go-To Ice Cream Flavor: Chocolate brownie
  • Favorite Movie: Rent

How to Build Successful E-commerce Ads on Facebook

We know that Facebook Ads can be a useful tool to find new customers for your e-commerce business. But have you considered how commerce ads on Facebook could increase your brand awareness, promote events, and upsell or re-sell your current customers?

Marketing for Associations: PPC Strategies and Best Practices

Associations can benefit from using paid online marketing to promote their memberships, certifications & accreditations, resources, courses, and events to their audience.

How to Pivot Your Marketing Strategy During COVID-19 (Coronavirus)

The outbreak of the COVID pandemic and the subsequent lockdown of many businesses, schools, and facilities led to a radical change in the advertising landscape starting in March 2020.

How to Use Paid Search to Capture Customers

Paid search ads are still the best way to capture people who already have an interest in the product or service that your business provides. There are many benefits to using search advertising, including getting quick results and traffic to your website, building brand awareness, and capturing …

How to Spice Up Your WFH Routine

Most of us have now been working at home for about seven weeks (maybe a little longer or shorter depending on the state or country in which you live). Maybe you are starting to get bored with your home office setup and your routine? Some of you may miss your social life in the office. Work time …

Everything You Need to Know About Competition in Google Ads

Competition on Google has risen over the years as more companies invest in Google Ads. If your business is in a competitive field, you’ll want to make sure that your ads on Google show first, on top of your competitor ads. Click through rates on your ads can decrease by up to 2% between the first …

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