Recently, Google officially announced that it’s rolling out new cross device tracking capabilities and reports to all accounts in the next few weeks.
Director of Strategy
- Favorite Summer Activity: Hiking in forest preserves
- Superpower of Choice: The ability to fly into rarely traveled areas and photograph wildlife
- Go-To Ice Cream Flavor: Chocolate brownie
- Favorite Movie: Rent
Always be testing. That should be every digital marketer’s motto. After all, almost every part of digital marketing can be tested, from A/B testing landing pages to ad copy to the way you structure accounts and bid on keywords. And, with new tools and techniques, as well as the rise of automation …
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