Your Guide to Google Analytics’ New Cross Device Tracking and Reporting
Recently, Google officially announced that it’s rolling out new cross device tracking capabilities and reports to all accounts in the next few weeks.
Emily Lutz
Director of Strategy
- Favorite Summer Activity: Hiking in forest preserves
- Superpower of Choice: The ability to fly into rarely traveled areas and photograph wildlife
- Go-To Ice Cream Flavor: Chocolate brownie
- Favorite Movie: Rent
What’s New with Google Shopping Campaigns?
Recently, Google announced the rollout of a new type of automated AdWords Shopping Campaigns. This is an exciting change for an essential platform that many e-commerce businesses rely on.
Always Be Testing: How Useful are Google AdWords Drafts and Experiments?
Always be testing. That should be every digital marketer’s motto. After all, almost every part of digital marketing can be tested, from A/B testing landing pages to ad copy to the way you structure accounts and bid on keywords. And, with new tools and techniques, as well as the rise of automation …