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Remarketing and retargeting are essential ad tools for reminding potential customers about your business. Learn the difference between the two and how to apply both strategies with this blog!
Big news! Perfect Search was honored by UpCity as one of the top 20 marketing service providers in Chicago.
Missed the 2019 Google Marketing Live keynote? Never fear. We took notes for you.
B2B advertising on search platforms has always been a little tricky. Thankfully, both Google Ads and Microsoft Ads have more targeting options for B2B companies.
Last year, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.
Get to know Perfect Search’s newest team member, Junior Analyst Maria Valencia. She's a Northwestern student from Colombia with a penchant for Club Penguin and ABBA's hit song Dancing Queen.
When it comes to SEO, businesses tend to focus on the two big search engine hitters: Google and Bing. But what about Amazon?