Digital Marketing Blog | Industry Trends & News | Perfect Search™
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Having a fine-tuned backlink profile is an important part of maintaining site health and establishing domain and page authority. Learn more in our guide, here!
Google Ads

A few months ago, Google announced the end of AdWords and the introduction of new brands: Google Ads, Google Marketing Platform, and Ad Manager.

Google College Search

Check out our handy-dandy guide to the new Google College Search knowledge panel feature.

Google Chrome 68

In case you missed it, Google’s been pushing for HTTPS updates for a while now.

YouTube Sponsorship

YouTube audiences don’t tolerate insincere sponsorships from content creators. They came to YouTube for videos from real people—and breaking that trust has consequences.

Facebook and Instagram time tracking

Facebook & Instagram rolled out a time-tracking feature. Finally, something that tells us how much time we've spent scrolling...

Nicole Spotlight

Perfect Search's new Manager of HR & Employee Engagement loves beach themes and helping people grow. Learn more about Nicole Green in her employee spotlight!

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