This month's Target Audience guest is a bit different than our typical marketing experts, but their leadership and business insights are sure to be valuable to anyone. 

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Get to know Perfect Search’s newest team members, Junior Designer Alexandra Davis and Business Development Associate Katerina Kamberis.
Understanding Instagram Analytics doesn’t have to be as hard as it seems. Read on for more information on how you can use this tool to help your business.
How can you create social media videos in an affordable way? Read on to learn about 5 different tools you can use to create videos for advertising campaigns.

Do you have a small business or a company with multiple brick-and-mortar locations? If so, it’s imperative that you’re actively optimizing your website using local SEO strategies. 

Using memes can be an effective way to communicate your brand and connect with your target audience. If you choose or change certain memes in poor taste, however, the results can be far from appetizing.
Voice search has become increasingly important in regards to digital marketing strategies. Read on to learn specific ways you can integrate voice search into your digital marketing strategy.

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