Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021.
Social media ad spend accounts for 25% of all digital advertising, so it's important to nail it. In order to spread the wealth, I’ve put together four tips to make sure you level up your social media advertising.
Years after Perfect Search was founded, we decided to formalize an advisory board. Through the creation and implementation of this process, we’ve learned a lot.
Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It's worth it.
User-generated content (UGC) could seriously boost your higher education institution's marketing strategy. Find out how to ace UGC now.
Drumroll, please. Perfect Search has been shortlisted for the Interactive Marketing Awards!
It’s surprisingly easy to come up with digital marketing valentines. So we went for it. Enjoy!