Digital Marketing Blog | Industry Trends & News | Perfect Search™

In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?

Enter: semantic search. 

How to allocate your marketing budget

Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It's worth it. 

User-generated content (UGC) could seriously boost your higher education institution's marketing strategy. Find out how to ace UGC now.

Drumroll, please. Perfect Search has been shortlisted for the Interactive Marketing Awards

Digital marketing valentines

It’s surprisingly easy to come up with digital marketing valentines. So we went for it. Enjoy!

On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy. 

Technical SEO Checklist

Building a strong technical foundation is the backbone of any successful SEO strategy. Need some guidance? Here’s a handy 7-step technical SEO checklist for 2019.

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