Digital Marketing Blog | Industry Trends & News | Perfect Search™
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Our Senior Analyst of Search & Social Strategy offers tips on navigating your digital presence during the coronavirus outbreak. Take a look for updates & advice.
Hermes Creative Awards

Big. News. Perfect Search won a 2018 gold Hermes award for outstanding display advertising campaign! 

Google Adwords ad version change history

In addition to the platform’s own facelift, you can now view your ad version history. Find out what this means for you.

Facebook targeting

Amid the ongoing discussions of Facebook’s data collection and use of personal data, the tech giant announced that it is sunsetting the ad targeting option Partner Categories

Job interview

In digital marketing, it’s always important to understand who the customer is. The same concept applies to in-person job interviews. 

Instagram advertising

Facebook is for cringe-worthy mom comments, Snapchat is for the dog face filters, YouTube is for beauty tutorials, and Instagram is for #foodporn. Or are they?

Claw machine

We’ve all had that moment where we realize, “hey, I don’t have the tools or expertise to do this.” When a quick Google search or a call to your mom doesn’t help, it’s time to reach out to the experts.

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