Digital Marketing Blog | Industry Trends & News | Perfect Search™
Google’s New E-Commerce Guide

Competition for top Google rankings is at an all-time high as more and more businesses continue to move online.

The newest member of the Perfect Search family, Emily Lutz, used to be a zookeeper and now she’s joined the wild, wild world of digital marketing. Get to know Emily!

It’s a new year. It’s a time to wear more layers for your commute, pay attention to the increasingly important NFL games, and ensure your business is set up for 2018.

In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.

Revamping your e-commerce advertising strategy? This infographic will serve as a guide to the buyer's journey and why it's so important to align your strategy with this classic marketing concept.

It's time to reflect on the year past. Sometimes, our favorite websites and apps do the reflecting for us. That’s where the Year in Review feature comes in. 

If there were an award for the most ignored concept in sales, listening to one’s audience would be a top contender. While most people think of salespeople as being big talkers, the best listeners are often the most successful. 

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