Digital Marketing Blog | Industry Trends & News | Perfect Search™
Andrew, our Business Development Manager, often asks himself: what do we look for in leadership? Learn the key qualities to strive for as a new marketing leader in this blog.

Lookalike Audiences - a lot like cloning your most desirable customers (but without those nasty, Jurassic Park style side effects). What does Facebook's recently-added value-based tool mean for your business? 

Content has always been king--but semantic search makes content creation for user intent even more important. Discover what semantic search is and why it matters for your website.

Let's get to know Drew Gorenz. He isn't just a first rate Analyst of Search and Social Strategy, he's an aspiring Halloween-themed burrito restaurant owner.

Since we’re Premier Google Partners and have access to the beta (#humblebrag, #sorrynotsorry), we’ll fill you in on the new AdWords interface. 

If you've already studied up on the early stages of the higher education sales funnel, you're ready to hit the books on achieving your end goals. Class is now in session.

Besides looking up shark facts, prospective students are also using their access to information to search for colleges--and they’re starting those searches early. 

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