Digital Marketing Blog | Industry Trends & News | Perfect Search™
Andrew, our Business Development Manager, often asks himself: what do we look for in leadership? Learn the key qualities to strive for as a new marketing leader in this blog.

Famous pets have taken Instagram by storm. What can the likes of Grumpy Cat and Doug the Pug teach us about marketing? As it turns out, a lot. 

60% of searches happen on mobile--and 20% of those are voice search queries. Voice search is only getting bigger. Here's why it matters for your business. 

Dive into the A, B, C's of A/B testing and how your business can incorporate it into your digital marketing strategy now.

While RFPs, preferred vendor lists, and prior relationships are still strong factors in hiring an agency, company culture is gaining traction as well.

When you’re developing a website, you tend to be more concerned with the nitty-gritty of getting the site to, you know, function than getting it noticed. However, it’s important to incorporate SEO best practices into your new website.

It should come as no surprise that weather can affect your business, especially if you have a brick and mortar establishment—but you don’t need to have a physical location to adjust your marketing strategy.

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