Digital Marketing Blog | Industry Trends & News | Perfect Search™
Andrew, our Business Development Manager, often asks himself: what do we look for in leadership? Learn the key qualities to strive for as a new marketing leader in this blog.

Project Owl isn’t J.K. Rowling’s latest addition to the Harry Potter universe. It’s Google’s latest effort to improve search quality and reduce the spread of inaccurate or misleading information.

Don’t stress out over your next digital marketing phone interview. Instead of turning your cell on airplane mode, check out these 5 tips.

So many ad campaigns focus on driving new users to your site. It’s easy to forget about the power of remarketing. Discover how remarketing can help your business can make your ad campaigns more efficient.

After a two-year hiatus, Google has confirmed that it's allowing emoji to appear in the SERP. What does this mean for your site? Let’s get our thinking face emoji on.

Sometimes, a small AdWords update can have a huge impact on your search campaigns. Check out 7 AdWords tips to take your account to the next level.

Twitter isn’t just a source of iconic content. Companies are changing how they engage with the platform. If you think Twitter is going out of style, think again.

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