Digital Marketing Blog | Industry Trends & News | Perfect Search™
Andrew, our Business Development Manager, often asks himself: what do we look for in leadership? Learn the key qualities to strive for as a new marketing leader in this blog.

To compete in the mobile-first world, businesses need to be present in the micro-moment. Discover 5 ways PPC can help you capitalize on them. 

Whether you've never heard of conversion rate optimization before or you're a CRO fan like me, discover where your business should try to boost your conversion rates.

Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention.

Only 8% of people actually achieve their New Year’s resolutions. Most years I’m in the majority but this year has been different and I want to share my experiences with you.

At Perfect Search, our analysts have a knack for knowing account metrics. Search & Social Analyst Mayank Mathur also has a secret knack for knowing every single Friends episode title.

Trying to improve your AdWords performance but you’re out of ideas or not sure where to start? Diversification is key.

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