2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

Why You Should Dive into Display Advertising in 2016

With recent reports that marketing spend in the display network will overtake spend on the search network on 2016, you might be wondering how this is possible. Most within the digital marketing industry would agree that search and social advertising are generally higher priority and higher …

A Primer of Digital Advertising Channels

In the days before I joined the Perfect Search team, I worked for a consumer specialty coffee event. Because we knew digital advertising could provide a competitive ROI on ad spend and our team had some familiarity of Facebook’s Ad Manager, we built a few campaigns targeting users in our …

5 Pivot Table Pointers for PPC Newbies

When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did.  But stress not, Excel pivot tables are here to help!  Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and …

Simplify Your Paid Search Accounts With a Decision Tree

The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped.

How to Organize the “Perfect” Paid Search Campaign

(Yes, the title was a much-intended pun. “Perfect” paid search, Perfect Search. It’s clever, okay.)

What Your Startup Needs Before Investing in Digital Marketing

If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. The startup environment is permeated by the feeling that you always need to be doing everything. Fire on all cylinders! You should definitely devote a large budget to advertising …

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