Paid ad managers know all too well that Google remains one of the toughest platforms to optimize due to frequent updates and limited visibility into metrics and reporting. Optimizing paid ads remains one of the toughest nuts for marketers to crack; Performance Max campaigns are no exception.
If you’re an avid internet user (and let’s be honest, who isn’t?), you’ve probably gotten annoyed by ads badgering you everywhere. They’re in the margins of every site you visit, they pop up at you unexpectedly, and they’re on your Facebook and Twitter feeds. Most of the time you try to pretend …
Think back to when you were first applying for college. Chances are, you extensively researched schools that you were interested in, narrowed down that list to a couple schools, and only after months of research did you decide on a school. You probably weren’t Googling “schools near me” or “top …
Do you remember what it was like when you were looking at schools? Did you ask your family and friends where they attended? Did your parents attend a prestigious school and influence you to follow in their footsteps? Did friends encourage you to forge your own educational path?
Remember when you started in Chicago (or New York City, or San Francisco, or Austin) as a tiny startup? Let’s say you were in an incubator for a while. Then you grew into official offices in River North. At first, the view of the Chicago River inspired you, but now you’re aching to reach new …
Let me set the stage here. Our office happens to have a lot of NBA fans. The other day, we were having a (heated) conversation about the state of the league. Because we’re advertising nerds, somehow our basketball conversations always work their way back around to PPC.
Hello, stat junkies! Word on the street is that you relish the opportunity to view your website’s traffic in new and exciting ways. Me too. That’s why I love taking advantage of advanced Google Analytics segments.
