Everything (!) You Need to Know About Expanded Text Ads
Whenever Google announces something major, the tech industry freaks out almost as much as the Hollywood industry spontaneously combusts when Taylor Swift gets a new bae.
Between fluctuating academic calendars, elaborate decision-making journeys, and a multitude of programs to promote, higher education marketers have their work cut out for them.
Optimizing your campaign demands constant adaptation to meet the needs of students throughout the year, which can be …
Whenever Google announces something major, the tech industry freaks out almost as much as the Hollywood industry spontaneously combusts when Taylor Swift gets a new bae.
Let’s face it. The digital marketing industry is much more competitive now than it was fifty years ago. (If you don’t understand why, I suggest looking up some information on the history of the internet).
From billboards and the Yellow Pages to Google Display ads and Facebook Promoted Posts, advertising has come pretty far. Remember Yellow Pages? While they definitely still exist, I’d be willing to bet they’re more commonly used as paperweights than as an actual way to find something.
Any good love story has these elements: passion, time, and complications. My relationship with Google AdWords definitely has all three.
Social media now makes it easier than ever before to know exactly what your friends are up to, what they’re eating for brunch, who they’re following, and beyond. I’ve definitely done my share of Facebook stalking; let’s be honest, you probably have, too.
If you’re an avid internet user (and let’s be honest, who isn’t?), you’ve probably gotten annoyed by ads badgering you everywhere. They’re in the margins of every site you visit, they pop up at you unexpectedly, and they’re on your Facebook and Twitter feeds. Most of the time you try to pretend …