Economic Trends in PPC Competition and Costs per Click

How is the economy currently affecting competition and CPCs?

When the economy is uncertain or the stock market is trending down in a bear market, many companies feel like they should decrease their ad spend. However, economic downturns can be a fantastic time to gain market share and reach people …

Everything You Need to Know About the New Google SERP Layout

Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard. Of course, the frenzied articles …

A Crash Course in Google Shopping

So, you’ve decided to take on Google Shopping. Whoo! With this next step, you’re now on your way to growing your business. Just like how you prepare for grocery shopping by making a list, it’s also important to make a game plan for Google Shopping. Before you dive in, read these tips to help you …

Maximize Your Low-Budget AdWords Campaign in 6 Easy Steps

So your Google AdWords campaign is maxing out daily due to a small budget.  You’re worried about costs and can’t increase your budget any further.  Where do you go from here?  Luckily, Perfect Search has devised six fool-proof measures to help make the most out of your ad spend and hopefully …

Why You Should Dive into Display Advertising in 2016

With recent reports that marketing spend in the display network will overtake spend on the search network on 2016, you might be wondering how this is possible. Most within the digital marketing industry would agree that search and social advertising are generally higher priority and higher …

A Primer of Digital Advertising Channels

In the days before I joined the Perfect Search team, I worked for a consumer specialty coffee event. Because we knew digital advertising could provide a competitive ROI on ad spend and our team had some familiarity of Facebook’s Ad Manager, we built a few campaigns targeting users in our …

5 Pivot Table Pointers for PPC Newbies

When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did.  But stress not, Excel pivot tables are here to help!  Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and …

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.