6 Ways To Block Contact Form Spam Leads And Control Bot Form Fills

Every marketing leader understands the importance of accurate data. When bots infiltrate your website forms, they muddy your insights and waste precious resources. For the CMOs and VPs of Marketing, managing these nuisances can be crucial.

Here are six tried-and-true strategies to ensure your …

Maximize Your Low-Budget AdWords Campaign in 6 Easy Steps

So your Google AdWords campaign is maxing out daily due to a small budget.  You’re worried about costs and can’t increase your budget any further.  Where do you go from here?  Luckily, Perfect Search has devised six fool-proof measures to help make the most out of your ad spend and hopefully …

Why You Should Dive into Display Advertising in 2016

With recent reports that marketing spend in the display network will overtake spend on the search network on 2016, you might be wondering how this is possible. Most within the digital marketing industry would agree that search and social advertising are generally higher priority and higher …

A Primer of Digital Advertising Channels

In the days before I joined the Perfect Search team, I worked for a consumer specialty coffee event. Because we knew digital advertising could provide a competitive ROI on ad spend and our team had some familiarity of Facebook’s Ad Manager, we built a few campaigns targeting users in our …

5 Pivot Table Pointers for PPC Newbies

When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did.  But stress not, Excel pivot tables are here to help!  Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and …

Simplify Your Paid Search Accounts With a Decision Tree

The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped.

How to Organize the “Perfect” Paid Search Campaign

(Yes, the title was a much-intended pun. “Perfect” paid search, Perfect Search. It’s clever, okay.)

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.