PPC Metrics Your Enterprise Business Should Never, Ever Overlook
“How do your strategies work in our industry?”
6 Key Issues in Higher Ed PPC Ads
While PPC advertising offers numerous advantages, higher education marketers face unique challenges in attracting and converting leads. Understanding the complexities of the student decision-making journey is key to overcoming these obstacles.
This article explores common hurdles and strategies …
Your Foolproof Guide to AdWords & Facebook Conversions
Any digital advertising interface seems daunting when first introduced to it. (#TBT to when I first took a look at Google AdWords. I was but a child.) Still, once you start getting acquainted with the important metrics, you’ll get used to it.
Everything (!) You Need to Know About Expanded Text Ads
Whenever Google announces something major, the tech industry freaks out almost as much as the Hollywood industry spontaneously combusts when Taylor Swift gets a new bae.
3 Killer Entry-Level Digital Marketing Interview Tips
Let’s face it. The digital marketing industry is much more competitive now than it was fifty years ago. (If you don’t understand why, I suggest looking up some information on the history of the internet).
Why Your Business Needs to Convert (!) to Conversion Tracking
From billboards and the Yellow Pages to Google Display ads and Facebook Promoted Posts, advertising has come pretty far. Remember Yellow Pages? While they definitely still exist, I’d be willing to bet they’re more commonly used as paperweights than as an actual way to find something.
An AdWords Romance: Why I Fell In Love With Digital Marketing
Any good love story has these elements: passion, time, and complications. My relationship with Google AdWords definitely has all three.