Building an SEO Team: 4 Tips from Marketing Experts

This blog goes out to all the marketing leaders in new roles looking to assemble their first SEO team.

Keep on reading to learn more about the best SEO hiring tips and tricks from the Perfect Search playbook.

Optimizing Your Site: The Importance of Keyword Research

Optimizing a website to rank higher in searches is obviously important to increase traffic and, in turn, ideally conversions. There are many things that go into optimizing a website, but there is one aspect that deserves special attention: keywords. When focusing on keywords to optimize a site, …

Are Bounce Rates Always Bad?

I think that bounce rates get a bad rap. I do always prefer a low bounce rate to a high one, but sometimes a high bounce rate isn’t such a bad thing.  Let’s dig in to what a bounce rate is a bit.

Infographic: 3 Tips to Increase Organic Traffic

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Models of Service in Digital Marketing

It can be difficult to trust an agency as much as your in-house team…that is until your in-house team leaves you.  But maybe the agency works harder at recruiting, training, and retaining than you.  Or maybe you’re right and the agency doesn’t manage your expectations and over promises and under …

5 Content Marketing Tips

The information consumers find online today directly affects their purchasing decisions.  Therefore the quality of content on your site plays a huge role in terms of overall purchasing experience.  With Google constantly improving its search algorithms, content marketing has never had as great of …

A Beginner’s Guide to A/B Testing

A/B testing is a way to compare your original page (your “A” page) against one or more alternative versions of the page (your “B” “C” etc. pages.) A/B testing allows you to randomly assign visitors to your test pages, which means that you can actually run statistical analyses on the way they …

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