Adapting to AI: 17 Tips to Future-Proof Your Writing Career

17 Ways Writers Can Compete With ChatGPT and Generative AI

With the rising popularity of artificial intelligence, creators are starting to feel like Sarah Connor versus the Terminator.

5 Game-changing Excel Formulas

In a normal day as an SEM analyst I will be working in Microsoft Excel for at least a couple of hours, doing tasks ranging from data analysis, to reports, to writing Search Network ads on a large scale. When this much of your day is spent working in one program it is nice to learn the little …

6 Strategies to Optimize Your Site for Mobile

Remember back in the day when a moment of downtime equated to people conversing with one another, reading a book or just staring off into space? Those days are gone. Instead, they have now been replaced by the fun activity of staring at one’s mobile phone. Who cares about small-talk with others …

Now Easier to Become a Google Trusted Store

As of January 2015, Google announced that they have made the process of becoming a Google Trusted Store an easier process. If you or your client are an e-commerce site, becoming a Google Trusted Store will set you apart from your competitors in the online space. 

Are SEO & Content Marketing Two Separate Strategies?

If you’re trying to decide what kind of online marketing company you want to work with to help catapult your company to the top, then you may have already done some research on recent trends in online marketing. One discussion that you may have seen come up a few times is the idea of content …

How to Create Custom Reporting in Google Analytics to Determine Page Value

I was working with an e-commerce client recently who asked me why people weren’t buying more products. While there are many possible explanations, my first thought relating to things I could directly control was their call to action. Because we wanted fast results, I needed to figure out which …

The Dynamic Landscape of SEO: Algorithm Changes

Algorithms within IT infrastructures are by nature continuously changing elements. Business processes evolve and change. Technological advances occur. As a result, firms require updates to product algorithms in order to provide consumers with a consistently fresh and intuitive interface experience.

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