Marketing During a Recession—How to Ride Out an Economic Decline

When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?

It usually boils down to decision-makers who fail to understand how …

Ethics in SEO: The Black Hat Dilemma

In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry.

The Difficulties of Call Tracking

I’ll preface this with the fact that I am not an expert when it comes to call tracking.  More recently, many of our clients and our team have been really interested in figuring this out. We’ve been testing providers, we’ve tried manually using numbers on landing pages and we’ve even lost an …

4 Ways You Could be Damaging Your Site’s Google Ranking

To put it simply, one of our top priorities in developing SEO strategies is to make the search engines – especially Google – happy. It’s important to follow their rules because they ultimately decide, based on a variety of factors, where your site ranks or whether it shows up in search results at …

5 Basic Digital Marketing Strategies to Improve Your Online Presence

Whether you just created your very first company website or have had one for many years, you can always improve your business’s online presence with digital marketing. Unlike traditional marketing, digital marketing involves reaching consumers through multiple channels online. Keeping up with …

Essential WordPress Plugins Every Developer Should Know

WordPress is one of the most popular content management systems (CMS) and blogging platforms used today. With basic web design skills one can install a WordPress site in a matter of minutes. As a result, thousands of online businesses exist under WordPress, yet many creators do not take the proper …

Optimizing Your Site: The Importance of Keyword Research

Optimizing a website to rank higher in searches is obviously important to increase traffic and, in turn, ideally conversions. There are many things that go into optimizing a website, but there is one aspect that deserves special attention: keywords. When focusing on keywords to optimize a site, …

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