Conversion Goals for New Association Marketing Leaders

Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

Facebook & Instagram Rolled Out a Time-Tracking Feature

Facebook and Instagram recently rolled out a time-tracking feature to monitor the amount of time users are spending within the two apps. Finally, a feature that tells us how much time we’ve spent mindlessly scrolling…

Instagram, Snapchat & Google’s Speed Update: Why Being a Good Business Isn’t Enough

Earlier this month, Google rolled out the Speed Update for all users. The change means that slow web pages will appear lower in the SERP (or not appear at all). This is huge news, so you’re probably wondering how many websites the update affects.

Diving into the New & Improved Facebook Analytics

Facebook Analytics got a facelift a few months back—but it might still be new to you. According to Facebook, the new Analytics platform is a way to better “understand and optimize your complete customer journey across the channels you use to interact with customers, such as your app and website.”

What the General Data Protection Regulation Really Means for You

Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs. The General Data …

What Is IGTV and How Can It Increase My Social Media Presence?

Instagram recently announced the launch of its app which allows users to post up to an hour of vertical, permanent video – IGTV. And in came the complaints.

What Facebook’s Move to Shut Down Partner Categories Means for You

Amid the ongoing discussions of Facebook’s data collection and use of personal data, the tech giant announced that it is sunsetting the ad targeting option Partner Categories. This feature allowed Facebook advertisers to target users through audience targets supplied by third-party data …

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.