Conversion Goals for New Association Marketing Leaders

Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

More Than Just a Pretty Feed: Why Instagram Advertising is a Must

Facebook is for cringe-worthy mom comments, Snapchat is for the dog face filters, YouTube is for beauty tutorials, and Instagram is for #foodporn. Or are they?

Playing the Long Game: Social Media Advertising for Higher Education [Infographic]

Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they’re playing the long game. This long sales cycle means marketers have to play the long game, too.

The Key Facebook Audience Targeting Options You’re Missing Out On

Facebook has over 2.2 billion monthly active users. That means 2.2 billion people are liking, sharing, commenting and giving advertisers information on their interests and activity.

Get the Lowdown on the New Snapchat Advertising

There are a number of social media channels to advertise on, and Snapchat is making a concerted effort to be one of the top options in this crowded field.

5 Ways to Spice Up Your Business’ Facebook Ad Copy

Don’t let writer’s block get the best of you. Want to keep your Facebook ad copy fresh and engaging? Try something new. These 5 unconventional tips might just increase your CTR, conversions, and get your business some sweet, sweet likes.

How to Optimize Your Online Presence When Looking for a Job

So you’re looking for a new job. Yay! Okay, okay. I know that no one enjoys job searching. It can be confusing and frustrating to apply for jobs online.

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