Social Media | Digital Marketing Blog | Perfect Search
Targeting Teens: New Facebook & Google Ad Rules

Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.

three plastic bottles on a video graphic

Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.

YouTube Sponsorship

YouTube audiences don’t tolerate insincere sponsorships from content creators. They came to YouTube for videos from real people—and breaking that trust has consequences.

Facebook and Instagram time tracking

Facebook & Instagram rolled out a time-tracking feature. Finally, something that tells us how much time we've spent scrolling...

The Speed Update & Instagram’s decimation of Snapchat have something to tell us: You don’t have to be bad to fail. You just have to be worse than the competition.

Facebook Analytics

Facebook Analytics got a facelift a few months back—but it might still be new to you. Still getting a hang of it? Read on.

GDPR Data File

Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs.

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