2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending more this year than last year. But

Your Foolproof Guide to AdWords & Facebook Conversions

Whether you’re new to paid search and social advertising for your business or you’ve been in the game for a while, you should always think about the most important numbers to track. Study up on conversions now.

Perfect Search Is Now a Google Premier Partner

Big. News. Perfect Search Media is now a Google Premier Partner! We’ve been a Google Partner for a while now, but since Google rolled out their Premier Partner status, it was time for an upgrade.

Team Member Spotlight: Rachel Lehn

Could you describe your job to someone from the Wild, Wild West? Unless you work in a saloon, we bet it might be tough. Still, our Business Development Associate Rachel Lehn pulls it off—and includes a cow pun. Read on to find out her business development tips and, of course, that cow pun.   1)

Pokémon Go: The Giving Tree of Marketing Opportunities

Pokémon Go is doing weird things to me. I’m walking around town for hours with my friends to catch imaginary monsters on the weekend. I’m purposefully taking longer routes back home from work to pass as many PokéStops as I can. I’m burning through my cell phone data in record time. The other day I

Everything (!) You Need to Know About Expanded Text Ads

Whenever Google announces something major, the tech industry freaks out almost as much as the Hollywood industry spontaneously combusts when Taylor Swift gets a new bae.

3 Of The Most Well-Timed Social Media Marketing Campaigns

Timing is everything when it comes to making a lasting impression on social media users with increasingly shorter attention spans. Successful marketing wins over online audience with well-timed tweets, captivating photos and/or simple Vine videos.

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