The core principles of marketing in Mad Men aren’t very much different from those of modern digital marketing. In fact, a lot of Don Draper’s advertising mantras are still relevant and applicable to content marketing today.
To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes.
As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.
Before your enterprise business can truly succeed in online advertising, you have to be able to decide what success is. Then, it’s time to go beyond simple metrics.
Google lists 62,200,000 results for the search “resume tips,” yet I don’t believe that everyone knows exactly what hiring managers, recruiters, and HR professionals are looking for. It’s time you find out.
Before “Googling” became a verb, before Google developed page-ranking algorithms, and before Google became the backbone of today’s digital marketing infrastructure — how the hell did search engines work? The earliest search engines began popping up in the early 90s, but they were vastly different from (and more primitive than) the search engines that we
They say SEO is dead, huh? While there may be somewhat less control over organic rankings these days, SEO is still effective for local businesses. Today, we’ll discuss one of the lesser utilized forms of SEO – local business schema. You might be wondering what schema is. Though it kind of sounds like the name
Last Week Tonight with John Oliver is a true TV gem. As a news junkie and comedy lover, I became an avid fan of the weekly late-night HBO show as soon as the first episode popped up in April of 2014. From FIFA’s corruption allegations to predatory televangelist churches, John Oliver somehow manages to turn
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