Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
Before “Googling” became a verb, before Google developed page-ranking algorithms, and before Google became the backbone of today’s digital marketing infrastructure — how the hell did search engines work? The earliest search engines began popping up in the early 90s, but they were vastly different from (and more primitive than) the search engines that we
They say SEO is dead, huh? While there may be somewhat less control over organic rankings these days, SEO is still effective for local businesses. Today, we’ll discuss one of the lesser utilized forms of SEO – local business schema. You might be wondering what schema is. Though it kind of sounds like the name
Last Week Tonight with John Oliver is a true TV gem. As a news junkie and comedy lover, I became an avid fan of the weekly late-night HBO show as soon as the first episode popped up in April of 2014. From FIFA’s corruption allegations to predatory televangelist churches, John Oliver somehow manages to turn
I wish it was Friday. I wish my hot pocket was done already. I want everything now–and that’s why Google AMP exists.
Get ready, folks. It’s time to learn all about Benn’s dream digital marketing client, how he geeks out over ads, and his epic MTV reality show pitch.
Recently, Perfect Search hit a milestone. No, not the first game of paddle-less ping-pong played — although that was pretty cool. Playing ping-pong with just your hands is definitely a whole new breed of gameplay. Our milestone was that we recently began an engagement with one of our largest clients. As you might expect, we
