Your 6 Tips to Excelling at PPC for Higher Education

Enter 2016. Your college application days are probably long past and the Internet has made the gap between educators and students smaller than ever before. With the Internet revolution, education institutions can reach their prospective students much faster.

How to Master Higher Education Marketing: Why It’s Time to Go Digital

While family and friends may have been the main influences in your decision, students today are increasingly turning to Google to inform their decision about higher education. Thus, educational institutions are increasingly investing in digital strategies to engage potential students.

The 6 Most Common Site Migration Mistakes (& How to Avoid Them!)

Working in SEO, I’ve learned that few events cause as many problems for a business as launching a new site does. Your new site may increase user engagement and your conversion rate, but if you ignore SEO considerations you’ll often see a drop in your SERP rankings and organic traffic.

Team Member Spotlight: Jessica Barrett

It’s time to engage your brain and learn about the Perfect Search Manager of Employee Engagement, Jessica. Is there anywhere else you can read about company culture, betta fish, and waterbeds in one post? We don’t think so.

My Lazy Saturday: Is “App-solute” Convenience Worth It?

It was Saturday, April 9th, 2016. I remember it like it was yesterday. My world would never be the same.   When it all began  It started like any other Saturday: I slept in. When I finally woke up, I was starving and the weather wasn’t cooperating with a walk to a nearby brunch spot

A Cheat Sheet to Acing the Google Knowledge Graph

First introduced in 2012, Google’s Knowledge Graph has demonstrated the search engine’s ongoing shift towards a more contextual, semantic search interface. So how can a business take advantage of this newer SERP feature?

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