A Brand-New Outlook: The PPC Benefits of a Brand Campaign
Are you running a branded campaign for your business? If not, we’ve got some good reasons why you should change your mind.
6 Key Issues in Higher Ed PPC Ads
Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
How I Prioritize Friends and Family
Our CEO Ajay revisits his 4 Pillars of Happiness. Are you making time for friends & family? Ajay is.
The Difference Between Local Doorway Pages & Quality Location Pages
What’s the best way to win localized search results? Stay away from duplicate, irrelevant local doorway pages. Look to one-of-a-kind “unicorn” content.
Team Member Spotlight: Kayla Hammersmith
This month, we’re getting to know Kayla Hammersmith, Manager of Copywriting & Content Strategy. Read her spotlight now.
How to Master Micro-Conversions in SEO & PPC
Don’t forget about micro conversions. Even though purchases are often your ultimate goal, smaller touchpoints tell a powerful story about your users.
How to Ace the AdWords Quality Score
Your AdWords Quality Score is basically a report card that Google gives you. Here’s what goes into your score–and how you can improve it.