A potential customer searching for “pizza delivery” exhibits different intent from someone searching “best pizza restaurants.” One signals immediate purchasing intent, while the other indicates browsing behavior. Yet businesses persist with uniform SEO strategies, missing opportunities to connect with ready-to-buy prospects. SEO investments require an additional focus: local search intent. Success in local search depends
The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.) Because there are so many touchpoints involved in the advertising process, tracking this beautiful data can be difficult. Within digital advertising alone, a consumer may view a YouTube ad
It’s time to put a spotlight on Ajay Pattani, Perfect Search’s CEO & Founder. You may already know his obsession with white wine and ping-pong, but it’s time to learn something new.
As the 2016 U.S. Presidential Election winds to a close (cue a collective sigh of relief), it’s safe to assume there will be many books written on the historic nature of this election season. 2016 has also been a momentous election for another reason, one that hasn’t been covered in the news or parodied by
‘Tis the season to be jolly–and to take your business to the next level. The fourth quarter (October-December) provides an amazing opportunity for growth, particularly for e-commerce businesses.
If you had told me a couple of years ago that numbers could tell a story, I would’ve laughed…and questioned your sanity. In all seriousness, over the past few years, I’ve found myself being humbled by numbers.
Here’s a handy glossary to help you get acquainted with common design terms. That way, when you’re working with a designer, you don’t spend time exchanging dozens of emails trying to figure out what the other is saying.
