The Top Conversion Goals for Association Marketing Leaders

Starting a new marketing position with an association can be intimidating, even for leaders with plenty of experience. Learn more about the conversion goals your marketing plan must cover.

Increase Conversions Without Increasing Spend (Without Magic)

You finally created a beautiful new website for your business with all the bells and whistles. Plus, your new site looks stunning on desktop and mobile formats alike. But there’s one problem. The phones aren’t ringing. You’re not getting any contact form messages. Simply put, you’re not receiving a return on your design costs. You’re

An AdWords Romance: Why I Fell In Love With Digital Marketing

Any good love story has these elements: passion, time, and complications. My relationship with Google AdWords definitely has all three.

Your Definitive Guide to Identifying Duplicate Content

12 hours of reality television? Sure. 38 bags of gummies? Gimme. And 86 frozen pizzas? Get in my belly. These are unequivocal cases of where more simply is better. But when it comes to SEO, more isn’t always better.

Team Member Spotlight: Eric Yarnik

Have you ever wondered how you’d explain your job to your great-great-great grandparents? If you’re a Senior Manager of Search and Social Advertising like, say, the Perfect Search Senior Manager of Search and Social Advertising Eric, you might have a tough time. Find out how he described his job, how he’d plan the bash of

Your Simple Guide to Instagram, Pinterest & Twitter: Mastering Millennial Marketing

With the right methods, establishing a strong social media advertising presence can increase traffic, brand awareness, and relevancy. Bonus: Many millennials—a popular target audience for many businesses—spend a lot of time on social media.

5 Awesome A/B Testing Ideas to Boost Your E-Commerce Conversions

Have you ever gone online shopping, only to find out that you can’t find the checkout button?  Maybe you’ve looked through photos of products and found them unappealing? If done poorly, these seemingly simple elements of a website make any e-commerce site lose conversions. Fortunately, A/B testing allows e-commerce sites to test various aspects of

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