Higher education marketing presents unique challenges. Learn essential tips on optimizing your campaign and increasing enrollments for your school.
Recently, Perfect Search hit a milestone. No, not the first game of paddle-less ping-pong played — although that was pretty cool. Playing ping-pong with just your hands is definitely a whole new breed of gameplay. Our milestone was that we recently began an engagement with one of our largest clients. As you might expect, we
Good news. Summer isn’t over yet—because you still haven’t read our August Internview! Meet Junior Copywriter DJ Oh. He loves music festivals, turkey legs, and don’t even get him started on Pulp Fiction. Get to know him and what surprises him about SEO copywriting now.
“The shift to mobile is no longer happening, or will happen—the shift to mobile has happened.”—from the Google AdWords blog. The search giant has spoken. Maybe it’s no surprise to those of us (present company included) who use their phones as a compass, restaurant guide, and a way to make it through the morning commute,
Penguin. Panda. Hummingbird. No, we’re not talking about the latest exhibitions at the zoo. We’re talking about Google’s search result ranking algorithms that crawl your web pages in order to rank them.
Content marketing. If you definitely feel like you understand “content” and you’ve got a firm grasp on “marketing,” but the two words combined stump you, read on.
Metadata. Sounds fancy, right? It seems like some sort of crazy technical code that only a senior web developer understands—but that’s not the case. No need to fret any longer, my fellow non-developers.
