The Top Conversion Goals for Association Marketing Leaders

Starting a new marketing position with an association can be intimidating, even for leaders with plenty of experience. Learn more about the conversion goals your marketing plan must cover.

Why Brilliant Design Makes Your Banner Ads More Effective

If you’re an avid internet user (and let’s be honest, who isn’t?), you’ve probably gotten annoyed by ads badgering you everywhere. They’re in the margins of every site you visit, they pop up at you unexpectedly, and they’re on your Facebook and Twitter feeds. Most of the time you try to pretend they aren’t there–but

Perfect Search Media Internviews: Spring 2016

Finally. It’s springtime. And you know what that means. No, not finally venturing outdoors for more than twenty minutes for the first time in months. Although, yes, that’s pretty great, too. With the new season comes a new installment of the “internviews.”

Your 6 Tips to Excelling at PPC for Higher Education

Enter 2016. Your college application days are probably long past and the Internet has made the gap between educators and students smaller than ever before. With the Internet revolution, education institutions can reach their prospective students much faster.

How to Master Higher Education Marketing: Why It’s Time to Go Digital

While family and friends may have been the main influences in your decision, students today are increasingly turning to Google to inform their decision about higher education. Thus, educational institutions are increasingly investing in digital strategies to engage potential students.

The 6 Most Common Site Migration Mistakes (& How to Avoid Them!)

Working in SEO, I’ve learned that few events cause as many problems for a business as launching a new site does. Your new site may increase user engagement and your conversion rate, but if you ignore SEO considerations you’ll often see a drop in your SERP rankings and organic traffic.

Team Member Spotlight: Jessica Barrett

It’s time to engage your brain and learn about the Perfect Search Manager of Employee Engagement, Jessica. Is there anywhere else you can read about company culture, betta fish, and waterbeds in one post? We don’t think so.

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