A CEO’s 7 Favorite Books on Entrepreneurship & Fulfillment

Growing up, I was never a big reader. I credit my lack of reading as a child to my perfect vision and my athletic prowess. Later in life, my friends joked that I was the first individual to finish law school without ever having completed a full book. This may or not be true.  

How the NBA Can Help You Fix Your Digital Advertising Accounts

Let me set the stage here. Our office happens to have a lot of NBA fans. The other day, we were having a (heated) conversation about the state of the league. Because we’re advertising nerds, somehow our basketball conversations always work their way back around to PPC.

Desktop Browsing Is So 2000 & Late: Why Mobile Matters

Let’s just pretend that the 2009 hit “Boom Boom Pow” by The Black Eyed Peas was really about desktop browsing. Truer words were never spoken by Fergie when it comes to your website. Desktop browsing is so 2000 and late.

4 Articles that Demonstrate Our Obsession with the Millennial Workplace

Millennials. I figure by starting this post with this buzzword, people will be hooked. Countless articles discuss how the modern workplace is changing now that millennials will soon make up the majority of the workforce. According to Jacob Morgan, host of the Forbes podcast The Future of Work, millennials are expected to make up to 75% of the workforce by 2025.

How to Set Up 4 Awesome Advanced Google Analytics Segments

Webmasters, SEOs, developers, and digital marketers alike rely on marketing metrics to gauge anything from content efforts to e-commerce revenue. For those that are new to Google Analytics, the sheer amount of data can be daunting. Fear no more!

I Want It That Way: The Importance of Custom Images for Your Site

Have you heard? Custom images and illustrations are on the rise this year; they’re even one of the biggest web design trends in 2015 and 2016. Find out how to transition away from stock photos and to images that reflect your brand.

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