Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
With so much website traffic now coming from mobile phones, it is extremely important to ensure that your site is optimized for mobile. Here are some helpful tips for delivering a mobile experience that will satisfy Google as well as your potential customers:
One of the newer channels for digital advertising is reddit.com, a website known as “the front page of the Internet”. Because of its high potential for engagement, reddit becomes a very interesting advertising option for businesses.
As of January 2015, Google announced that they have made the process of becoming a Google Trusted Store an easier process. If you or your client are an e-commerce site, becoming a Google Trusted Store will set you apart from your competitors in the online space.
One discussion that is popular in the world of digital marketing is the topic of content marketing versus search engine optimization (SEO). While some people used to make a distinction between the two strategies, today content and SEO are incredibly intertwined.
I’ve recently taken a different approach to improving my lifestyle. I’ve decided to find permanent, scalable solutions, not quick fixes. Here are 2 examples of my attempt to find permanent solutions in the past few months:
Two recently new advertising platforms of note include Instagram advertising (or “Instagram for Business”) and Snapchat Advertising. Given the popularity and acceptance of the two social networks, their respective advertising platforms are expected to grow in usage as marketing departments learn how to best utilize the interfaces.
