Higher education marketing presents unique challenges. Learn essential tips on optimizing your campaign and increasing enrollments for your school.
In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry. There is a name for those practices that are frowned
Recently, many of our clients and our team have been really interested in perfecting call tracking, by testing providers and manually using numbers on landing pages. The difficulty is that many factors have to occur to make phone tracking show enough statistically significant data to actually improve account performance.
While sites are commonly penalized for using black hat SEO tactics, there are also many instances when people are completely unaware of the problems that are hurting their rankings. Here are some of the mistakes you should avoid to stay in Google’s good graces:
Keeping up with trends in the digital marketing industry may not be on your agenda, but consider the following steps to enhance your online presence, gain more followers, increase revenue, and build brand awareness.
A common struggle most PPC advertisers face is tracking phone calls and showing the FULL value of their PPC campaigns. Now, website call conversion tracking is going to be a game changer for businesses whose primary conversion is phone call leads. All you need to do is add a piece of code provided by Google around the phone number on your webpage.
Yahoo announced on September 26 that they will be shutting down Yahoo Directory on December 31 as well as Yahoo Education and Qwiki. So what do these changes mean for the future of Yahoo?
