Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
The impact of online reviews for restaurants on social sites such as Yelp and Urbanspoon is undeniable, and it’s simply bad business these days to ignore reviews. Not only is it a poor business move, but there are actually advantages to responding and listening to reviews! Here are the top 4 tips for maximizing the potential of online reviews.
If you’re thinking about redesigning your website, there are various terms that you should be familiar with before working with an agency. Here’s a list defining various web design and development terms and why they’re important for you to know.
A strong medical marketing strategy should differentiate from strategies of other industries. The differences don’t need to be drastic, in fact, the foundation should be fairly similar, however, medical marketing comes along with its own set of industry challenges, standards and competition which makes it require a holistic, custom strategy that encompasses the important elements
People attend networking events for a lot of different reasons: to find new clients, to recruit new talent, to learn something, or even just for the drink tickets- but whatever your purpose is, if you attend events on a regular basis it’s easy to get caught in a rut by going to the same types of events every week. Here are 5 unexpected benefits I’ve experienced while attending these events:
This study began with keyword research of 3 common search terms, “Chicago Lawyer,” “Chicago Law firm,” and “Chicago Attorney.” Why these three terms? Because they are the most broad, relevant keywords with the highest search volume for this industry and location.
By now, everyone knows it’s important to create original, quality content. But what triggers a person to share content with their friends, family or social network? Here are the top content characteristics that trigger virality.
