Communication is key to working with a marketing agency, and reporting calls are a great way to review campaign performance and make informed decisions. But how do you know what approach is best for your business? Read on to discover the ideal frequency and length of reporting calls, how to plan extra time for special projects, and the importance of informative and useful dashboards and reports, and more.
I think that bounce rates get a bad rap. I do always prefer a low bounce rate to a high one, but sometimes a high bounce rate isn’t such a bad thing. Let’s dig in to what a bounce rate is a bit. A bounce rate is the percentage of sessions (visits) that leave after
If you aren’t already using remarketing campaigns you are lagging behind your competitors. However, there are many ways to optimize and leverage your remarketing lists and campaigns that many people are not aware of.
A good website starts with good photography. It allows for a company to showcase its brand in an extremely visual (and often unexpectedly artistic) way, and for people to connect with the brand on a more personal level. The biggest trend lately is the pairing of concise typography with strong, unique images for homepages. This
While there are various options to meet your digital marketing needs, there are often trends across industries and company size. All 3 models have significant strengths and weaknesses, but ultimately the greatest cost is opportunity cost – you need to get it done or fail at doing so quickly enough!
With Google constantly improving its search algorithms, content marketing has never had as great of an impact as it does today, because we know at the end of the day that search engines will always value quality content. Here are a few tips to get you going in the right direction.